Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value. Dave Ulrich, Norm Smallwood

Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value



Download Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value



Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value Dave Ulrich, Norm Smallwood ebook
Publisher: Harvard Business Review Press
Page: 270
ISBN: 9781422110300

Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand-a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. -In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees-elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among ...

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